Google Analytics is the go-to tool for making smarter business decisions on your website. It's used on websites for large corporations, small startups and even WeTeachMarketing.org! Learn how your organization can take advantage of Google Analytics through this workshop.
This workshop will expose you to the vast capabilities that Google Analytics has to offer, including:
- Step-by-step guidance on installing Google Analytics onto your website
- Navigating through the Google Analytics interface
- Understanding key reports and metrics within Google Analytics
- Creating "goals" to track conversions (purchase, subscription, etc.)
- Setting up custom reports to track what matter to your business